I’m sure you’ve all heard the expression beware of Greeks bearing gifts. Well the same warning should be given to the infomercials you see on the television. How often have you seen that by one get one free offers. Quite often I would imagine. Human nature is strange when we see the word free we seem to lose all our common sense.
Just because we are getting two of something doesn’t mean the product has suddenly become better value than it was before. After all they probably just doubled the price they were going to ask for a single item and then offered you one for free!
I believe getting something for nothing or just believing you’re going to get something for nothing is hard-wired into us psychologically. We just can’t resist getting a bargain, we just have to have it.
So when evaluating these types of products and product types always do it in the cold light of day never pick up the phone the same day you see any advertisement. This advice would apply not only to television commercials but also anything you wish to buy.
My rule to prevent buyers remorse is simple if an item costs less than $20 including shipping I’ll ignore but it. I can easily afford to waste $20 as long as I don’t do it too often so even if the product turns out to be complete rubbish least I’ll have some amusement from trying to get it to work. But, anything over $20 and I’ll research the product carefully and then only purchase it when I’m not in a buying frenzy that’s been whipped up by some extremely skilful salesmen on the TV.
It’s a funny thing but if we’re in the street and someone offers us a bargain 99 times out of a hundred we’ll walk on knowing it’s probably some type of scam. But put the same pitch on the television and common-sense seems to go out at the side door. We just know we have to have it – that new shiny object of our desire.
Remember common-sense isn’t common so always give yourself a cooling off period before making any purchase particularly a major purchase or when losing the money would really hurt you.
DogPedic Review – I’m still not sure about this one 
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